The editing process is what really elevates a video by controlling pacing and mood, and is key to invoking an emotional response in the viewer. You may have incredible footage, but the video will not be effective if it isn’t edited properly.
Video editing isn’t just about cutting the footage and arranging it in order. It is also about adjusting the speed of clips, colour correction, creating transitions, adding music & sound FX, overlaying text & graphics, and much more.
I primarily edit with Premiere and After Effects.
I particularly enjoy creating smooth transitions, and cutting at the perfect time to sync to the music.
Seeing the final exported video is always a satisfying moment, as it is the culmination of all the work that has been done up to that point.
An effective marketing video should usually close with a Call To Action (CTA), which encourages the viewer to visit your website, sign up today, or act now.
If you’re interested in creating the perfect video for your brand or product, get in touch with me today.