Animation is the art of bringing still images to life. It is the perfect way to add visual appeal to your project, capturing the audience’s attention and holding it for longer.
It can improve any aspect of a digital composition – the character, product, text, logo, other graphical elements, and even the camera itself. It can be used to add mood, energy, direction and so much more.
Animation can explain whatever the mind of man can conceive.
Walt Disney
I have years of experience animating in 3D and 2D, using software including Maya, 3DS Max and After Effects. The process of bringing a design to life is very satisfying, and I always enjoy seeing the final rendered output of my animations.
Animation is an ideal medium when it comes to advertising. Showing off a new product in 3D space not only gives it a premium feel, but is a very effective way of showing the key features – by rotating to different angles, showing how it moves, portraying it being exposed to different weather elements, or even exploding it out into its constituent parts.
Combining this with animated text and graphics really helps to get the information across to the viewer and hold their attention for longer.
If you’re interested in bringing your idea, product or design to life, get in touch with me today.